Delhi sure is overjoyed! First Delhi revved up with Red Bull X-Fighters Jams and now it is getting to see BlackBerry jam! Today, Delhi is going to visit The BlackBerry 10 Jam World Tour. One of its kinds, this event is the single effort from RIM to create hype for the coming BlackBerry 10 platform and create interest in the consumers for the same. The company will show the audience the functioning of BlackBerry 10, along with guiding them through the capabilities of the platform, the upcoming Generation Z apps and also the ways developers can utilize the new platform by BlackBerry. The timing of this tour has been quite apt, as Blackberry has already announced and is pretty doing rounds in news for its new platform, BlackBerry 10. However, the application has been delayed to as late as 2013 now. Since the delay has left the developers quite dismayed, and also casted some darkness for RIM as a company.
A few insiders, like the person who developed Twitter app for BlackBerry Playbook, estimate that this delay in BlackBerry 10 might not cut the interest among the consumers for the products that already are in the market. And since RIM is a trusted name, there must be something major holding it back. So, it could be drawn from the BB 10 Jam World Tour could be a way to keep the interest intact and also gauge the response for their launch of the new product, thus hiding the major problem of RIM for the launch. Seems like RIM is still left to work hard to keep up the spirits before it could deliver the said platform; not just in the consumers, but also in the developers.
The recent jamming of BB phones made a huge loss of faith in RIM. Also with failing financials along with the loss of faith, RIM now needs to gear up highly or the products could get to see a major loss. The manufacturers are sure going to have to face a lot of questions from the consumers as well as the developers. Hope the company comes well prepared!