RIM or Research in Motion is a well-known mobile manufacturer in the world and has been luring consumers with its BlackBerry devices since a long time now. Recently, RIM relaunched its eminent and prominent CDMA smartphone, called Blackberry Curve 8530 in India for just Rs. 11,990. RIM has chopped down the price of the device to improve the sales of its CDMA range of smartphones offered in the country. BlackBerry Curve 8530 was earlier being sold for Rs. 13,500.
According to the head of CDMA business, RIM India, Mr. Francis Jose, smartphones are gaining much appreciation from the consumers these days. People are drifting towards GSM smartphones and leaving behind the CDMA network. Therefore, to amplify the sales of its CDMA smartphones, cutting down the rates was the best and the most effective solution for the company. He also added that this lowered price of BlackBerry Curve 8530 will not only help the consumers who wish to have a decent CDMA smartphone, but will also make certain that even CDMA users can switch to fully fledged smartphones without any trouble.
Since the past couple of years, the shipments for CDMA smartphones in India have come to a good number. It was less than 1 lakh units of CDMA smartphones in the year of 2010, but now this figure has gone up to 3 lakh units this year. As per IDC, this figure is expected to touch the 6 lakh unit mark by 2016. In March 2012, RIM dropped down the prices of its eminent devices, including BlackBerry Torch 9860, BlackBerry Curve 8520, BlackBerry Curve 9360, and BlackBerry Curve 9380. Now, one could buy BlackBerry Torch 9860 for Rs. 21,990, BlackBerry Curve 9360 for Rs. 18,990, BlackBerry Curve 9380 for Rs. 16,990 and BlackBerry Curve 8520 for Rs. 8,999.