Even while travelling in the shaking boats, Blackberry has determined to top the industrial growth this year in India. The parent Canadian company RIM (Research in Motion), referred to as the makers of the Blackberry phone, has been facing a menace in the global market from past few times, with others like Samsung and Apple leading ahead in the competition. To gain back its grip, a new Blackberry Porsche was launched globally early this year. And this Wednesday, it was launched in India. The ultra premium, Blackberry Porsche P-9981, in association with Porsche design, is available at a rate of Rs. 1.39 lakhs. Forged stainless steel frame, hand-wrapped leather back cover, sculpted qwerty keyboard, crystal clear touch display, 1.2GHz processor and liquid graphics technology define this phone to be a high style model. It has 8GB of on-board memory and a provision of microSD card expandable up to 40GB.
The smart feature package has HD video recording, 24-bit high resolution graphics, advanced sensors and built in support for NFC (near field communications). One of the exclusives of this handset is PIN that identifies its user as holder of the phone. As per the statements of the Managing director of India RIM, Mr. Sunil Dutt; Blackberry Porsche is a complete box of style, power & functionality with unique looks that give a special feel to its users.
The year 2011 saw an annual growth of 87% when smartphone shipments reached 11.2 million units. Among the 150 new models of domestic smartphones launched last year, Nokia shared about 38% while Samsung held 28%. According to the surveys by CyberMedia Research Data, Blackberry stands at third position in this league by having 15% of the market share till March, 2012. Mr. Dutt, who had joined RIM India last December from Samsung telecom, analysed this rise of Blackberry from 13% to 15% and concluded that the premium luxury products are still readily acceptable in the market.
To keep pace with the current 40% growth rate of domestic smartphones, Blackberry has decided not to sell Porsche via traditional channels. Rather, customers can order their phones for now and later the company will seek high street located outlets like Luxe watch and accessories showroom.