Moving back in time, it can be seen that India has made a remarkable upthrust in the mobile phones' market in a very short span of time. Most of the share of the Indian market was priorly dominated by the big brands such as Nokia, Samsung, Motorola, etc. who catered a wide range of mobile phones and smartphones targeting a perk up in sale through all commodity if customers. To break this monotony, Karbonn Mobiles has brought their new product, Karbonn A1 which is a Android 2.2 smartphone enabled with 3G functions with all sort of advance features of a smartphone. Karbonn A1 price Rs 6,999.
Karbonn A1 is e cheaper in price in comparison to other mobile phones available in the Indian market which can go as less as one third of the price of the other leading brands, making it the cheapest mobile phones in India. The company is going through speculations that, they are spending over $5 million for the publicity of their smartphones to collect good sales in the coming festive season. Before this, they eventually brought their campaign in the India-England test series which later was expanded. The strategy towards these publicity campaigns is to aware the Indian customers, precisely the urban young lot, with the new range of Karbonn mobiles emphasizing on the new Karbonn A1 Android enabled smartphones which is priced much lower than any other smartphone available in the Indian mobile phone outlets.
Mr. Shashin Devsare, the Executive Director of Karbonn Mobiles said about the commercial planning that they wanted to display their smart phone with utmost glorification and the want to initiate from the stands from which iPhone neglected to come up and that is publicity. They want to convey the details of the tempting features available with Karbonn A1. Karbonn Mobiles is targeting the common people for their sales and not a pedigree of only high class customers with their Karbonn A1.