Mobile News India - Lava Mobiles joins elite Android club with Lava S12

Lava Mobiles, one of the fastest growing brands in the Indian market, is set to take on the smartphone segment with the new Lava S12 - its first Android Smartphone which provides users with 3D interface & stunning looks for a superior sensorial experience. The S12 will be priced at an MRP of Rs.9999 and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals.

Lava has established its state of the art “Research & Development” center based out of Bengaluru (Karnataka) as well as in China. With inputs from LAVA R&D, S12 is the first smart phone that aims to provide the user with excellent sensorial experience. Understanding the needs and usage of an average Indian consumer, the R&D department helped in the development of the S12 to create a smartphone that provides the user with the best of features, preloaded apps and makes it a sure shot style statement giving the end user a richer experience.

The S12 is one of the sleekest smartphones available in the market and is just 13mm thin. The UI transforms the home screen into a virtual 3D space and offers 16 customizable home screens, which can be modified by the user as per his requirements and interests. Fast switching between screens with a single gesture, unique smart folders and a rich set of animated 3D widgets, make the navigation simple and effective. Such an interface has not been seen on any phone in this price segment. The work put in by Lava’s R&D department on effective hardware and software collaboration ensures that the 3D UI provides a seamless experience. Sporting a large 3.2-inch display with a 480 x 320 pixel resolution, the S12 is great to watch videos, browse the Internet or play games. The phone will offer best in class user experience as the capacitive touchscreen provides quick response and better accuracy. Lava S12 is powered by a 600MHz processor by Qualcomm.

The phone supports up to 32GB expandable memory and runs on Android Froyo (2.2) Operating System. To keep the user connected on the move, the S12 comes with 3G (up to7.2Mbps), Wi-Fi, Wi-Fi hotspot and Bluetooth connectivity. With a strong focus on providing a richer, out of the box, smartphone experience, Lava S12 is preloaded with a host of useful applications. Other than the standard Google Application suite that offers Gmail, Google Maps, and Google Chat, there are Facebook, Twitter and Nimbuzz apps also present. Lava also lets the user watch live TV channels on the move. With S12 users get one year subscription of Zenga Mobile TV absolutely free.

The S12 features a 5MP fixed focus camera on the back with digital zoom to give you the perfect picture you want. The 1300mAh battery provides long battery life thanks to smart battery management.