Zen Mobiles, the new entrant firm in Mobile Phone market, has targeted to grab the 80 per cent market share within upcoming three months and just doubling market share by the end of this year. The company is launching feature rich handsets at affordable price and has just launched the Zen X414 with price tag of Rs. 1799.
Zen Mobiles handsets competes with some other low-price mobile manufacturers such as Nokia, Micromax, Lava mobiles, Spice and Fly mobiles. The recently launched Zen X414 is major competitor of Nokia X2, Nokia C1 01, Nokia C1 02.
With the launching of innovative and features rich affordable handsets, the company has targeted to just double the market share in 2012. Right now, the company has 45 crore turnover and now it is planning to launch its IPO in the coming months. The company wants to grow market share from Rs. 45 crore to 100 crore by the end of this year.
On the other hand, the newly launched Zen X414 is the most popular and amazing dual SIM supported handset in the segment that attracts everybody. The device comes loaded with 2.4 inches display screen and supports full Internet connectivity with GPRS and WAP. All the music features such as RM Radio, MP3, MP4 and polyphonic ringtones are available in it.
With the launching of different and value for money dual SIM supported handsets in the market, it is gaining popularity in market. Some popular mobiles from its portfolio are Zen M26, Zen M26 and Zen X77 and Zen X90.