Founded: October 1,2001
Headquarters : London Borough of Hammersmith and Fulham.
Founder: Sony Corporation (50%), Ericsson AB (50%).
Type: communications,Joint venture
Products:Mobile phones,Wireless voice devices,mobile music devices,wireless data devices,Hi-tech accessories.
Website : www.sonyericsson.com
The joint venture after incurring losses for an entire one year finally took a right turn by pulling the plug from CDMA cellphones and centered towards GSM technology that is dominant till date.During the month of October in the year 2003,it registered profit for the first time but feared its fall due to intense competition.The credit for the company's recovery goes to its T610 model that was a huge success in the global market.
Its success with Walkman and Cybershot phones has been tremendous. Sony Ericsson launched K750i,first ever phone with 2 MP camera followed by W800i,the first walkman phone with the capability of continuous playback of 30 hours. A joint venture consituted by Japanese consumer electronics giant Sony and Swedish telecommunications company (Telefonaktiebolaget LM) Ericsson,Sony Ericsson is a mobile phones maker that sells its products to a worldwide market.The fourth largest mobile phone manufacturer in the world,Sony Ericsson is known for its popular series of Walkman and Cybershot phone.Sony that was a minor player in the global mobile phone market with a share of less than one percent in the beginning of new millenium wanted to increase its contribution in the manufacturing of mobile phones.Though it endured losses,the comapany wanted to turn its attention towards mobiles and hence came into talks with Swedish company Ericsson for a probable partenership in mobile handsets.
Sony Ericcson's vision:'Our vision is to become the communication entertainment brand. We inspire people to do more than just communicate. We enable everyone to create and participate in entertainment experiences. Experiences that blur the lines between communication and entertainment.