Domestic OEM Micromax has announced its new smartphone, Micromax Selfie 3 on Friday. The company claims to have manufactured the smartphone keeping in mind the people who like to capture their beautiful memories with their loved ones. Designed for the selfie enthusiasts, the smartphone features a 16MP front camera.

The highlight of the feature is its front camera that is a 16MP camera sensor that comes along with a selfie flash. There is a Super Pixel of 5200M that gives you high-resolution pictures but will also give super clear images with lesser noise and blur. The Micromax Selfie 3 allows you to create stories by converting your gallery into an album with photo sequences that appear together in a slideshow format in the phone. There is also a 13MP camera sensor on the rear. The front camera is equipped Auto Scene Detection support and Portrait Mode, HDR Mode and Night Mode.

It features a 5-inch Full HD screen and is powered by Qualcomm Snapdragon 435 processor. The Micromax Selfie 3 comes with 3GB of RAM and an internal storage of 32GB. The smartphone runs on Android Nougat out of the box. All of this is backed by a 3000mAh battery which comes with a standby time of 250 hours and a talk time of 11 hours and a music playback of 22 hours.

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Spokesperson Shubhodip Pal, Chief Marketing & Commercial Officer, Micromax said, “With over 93 million selfie being captured every day, people today take and retake pictures of themselves until it mirrors perfection. Moreover, the festive season is around the corner and people love to take selfies with their family and friends. This is the perfect time to launch the Selfie-3, just at the kick start of the festival season, to add on the fervor among the young consumers. The all new Selfie 3 is ideal for the users, delivering fantastic images, great beauty editing tools and capture their beautiful festive memories perfectly.”

The device has been launched keeping in the mind the festive season and the increasing number of selfie lovers in India. The Micromax will cost Rs 11,999 and will be available in all retail stores across the country from September 22.